In December, you were looking at what to slice out of your marketing budget. In March, you were looking into the success rate of your current programs.

We are officially a quarter of the way through 2009 — What do we do now?

Two words: Frequency and Reach.

Frequency: All of the marketing experts are saying it. Stay in front of your target audience. Online opportunities are often the least costly and most effective way. Some effective examples within the industrial community are sponsorships to key electronic newsletters. Whether the e-newsletter is weekly, bi-weekly or monthly – you’ll get a lot of bang for your buck in frequency and you can be certain that you are in front of the correct audience.

Reach: Industrial professionals today want news and information – they need to stay ahead of the curve and they are going online to find it. Make sure that you are marketing online – and more specifically – that you are marketing where your target audience is searching for information, products and services like yours.

In times when the sales cycle has lengthened as well as become more complicated – frequency is a way of nurturing your prospects. Reminding them of your offering – of your products and services.

It may seem like common sense, but best practices in marketing generally are common sense.

To learn more about how to become a marketing hero in 2009, download our Marketing Hero's Toolkit today.

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