Thanks to GlobalSpec customer Patrick Esposito, Marketing Director at Misumi USA,for his comments in the BtoB Media Business article Taking the Leads.

The article speaks about Misumi's review of its overall marketing plan which resulted in cutting print advertising and other marketing programs except for GlobalSpec.  According to Esposito, "We found we were underutilizing GlobalSpec.  I've more or less doubled my leads since early December."

The rest of the article goes on to talk about how many traditional media companies are trying to focus more on online lead generation – something GlobalSpec has been doing since 1996.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s