Thanks to GlobalSpec customer Patrick Esposito, Marketing Director at Misumi USA,for his comments in the BtoB Media Business article Taking the Leads.

The article speaks about Misumi's review of its overall marketing plan which resulted in cutting print advertising and other marketing programs except for GlobalSpec.  According to Esposito, "We found we were underutilizing GlobalSpec.  I've more or less doubled my leads since early December."

The rest of the article goes on to talk about how many traditional media companies are trying to focus more on online lead generation – something GlobalSpec has been doing since 1996.

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