Optimizing title pages can help Web sites rank higher in search engine queries, but what should you do if the keyword or phrase being targeted has both singular and plural terms such as “Industrial Automation Consultant” vs. “Industrial Automation Consultants”?

Michael Gray who has been active in web development and website management for over ten years and is a regular contributor to Search Engine Land. In his article How To Optimize Your Page Titles For Singular & Plural Terms he provides some tips on creating titles and changing the order of words in a sentence to include both singular and plural versions of a keyword in order to optimize pages for ranking in search results.

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