Last week I attended the NY Capital Region American Marketing Association's lunch seminar. Steve McKee of McKee Wallwork Cleaveland Advertising and author of a new book, When Growth Stalls, was the speaker.
In his talk, Steve outlined four major signs that a company may be in a down turn. Those four signs are:
- Lack of consensus among senior management
- Lack of focus in the market
- Loss of nerve
- Inconsistency in marketing
You can visit his Web site and take the self-diagnosis quiz to see if your company is healthy or has the potential signs of stalled growth.
In today's economy it is easy to blame growth issues on external factors but first you should look within to make sure it is not a result of internal problems.