If you are responsible for search engine marketing within your company, it can sometimes feel overwhelming to stay on top of the latest changes to algorithms on major search engines, especially Google.

Aaron Wall is a search engine marketing expert who writes the blog SEOBook. In his post Google's New Search Engine Rankings Place Heavy Emphasis on Branding he helps explain the latest changes to Google's algorithm, and provides a helpful history of prior changes as well.

This change emphasizes the need to maintain your company's messaging and brand throughout the site. Being aware of the technology behind search is useful, but we should never forget the importance of content.

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