2009 is here, and now is a perfect time to evaluate your marketing initiatives for the upcoming year. Now more than ever, it's important to get the most out of your marketing investments, and to measure and account for marketing decisions.
Easier said than done, right? You may be asking yourself some of these questions:
- Do I have a balanced mix of media channels to maximize reach and effectiveness?
- Are my marketing programs delivering qualified leads to my sales force?
- Am I keeping up with the most effective strategies in marketing today?
- Can I increase the value of my marketing program without increasing costs?
Certainly tough questions that every marketer faces.
To assist you with your 2009 plan, GlobalSpec has created a planning kit specifically for marketing professionals in the industrial sector – containing tips, worksheets and other tools designed to help you get more out of your marketing investments.
Download a complimentary copy of the 2009 Industrial Marketing Planning Kit.