Search Engine Land features a post on the top B2B search engines. While Google, Yahoo and Microsoft have the lion’s share of the search traffic and dollars, vertical search engines continue to grow. General search engines are often the starting point of a search and lead to vertical sites. From the searcher’s view point, the vertical niche sites provide more relevant results and easier access to comprehensive content in a one-stop-search experience.
For the B2B advertiser, vertical search engines offer much more than a general search engine. Vertical search engines provide a higher quality lead as a result of their targeted audience. In GlobalSpec’s case we provide more than a click – we provide contact information of the searcher to the advertiser.
GlobalSpec is called out in the Search Engine Land article. Click here to read the full article.