If you are like most companies in the industrial space, you are concerned about the economy. Your company is experiencing rising costs and your management is paying close attention to orders and wondering what 2008 will bring. 

From my past experiences working in manufacturing, when things get tight management starts to cut expenses. Unfortunately marketing is often on the target list. 

So what’s a marketer to do in the industrial space who might not be working in an environment where marketing’s importance to the business is not entirely understood or appreciated?

Read our latest white paper: Pragmatic Business Strategy – Nine Ways to Make Marketing Work in Challenging Times. Don’t wait till the CFO comes knocking looking to freeze or cut your budget. Evaluate your current plan now and be prepared to demonstrate how you have the right marketing mix to take your company forward in uncertain times. 

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