How to Avoid Content Marketing Mistakes

Seventy-three percent of B2B companies have a content marketing strategy, according to “B2B Content Marketing – Budgets, Benchmarks, and Trends,”  a research report produced by the Content Marketing Institute. Content marketing—a popular and effective marketing strategy—has taken on an even larger role since the beginning of the pandemic, when many in-person events and meetings were... Continue Reading →

How to Create a Simple Content Marketing Video

You’ve probably noticed we’ve been talking a lot recently about how engineers are gravitating toward video and YouTube.  Ninety-six percent of them consume video for work-related purposes, with the majority (53 percent) watching at least one hour of video weekly. Engineers under the age of 35 watch even more video content than the population of... Continue Reading →

Engineers are Embracing YouTube—So Should You

We’ll come right out and just say it: if your business isn’t using YouTube as a marketing channel, you probably should be. The just-published report, “2022 State of Marketing to Engineers,” from GlobalSpec and TREW Marketing, shows that 80 percent of engineers say YouTube is valuable to them when seeking information on the latest engineering technologies, industry trends, and products.

Should You Advertise During a Supply Chain Crisis?

Many suppliers and manufacturers are confronting significant supply chain challenges. Some are having trouble finding needed parts. Some may be dealing with labor shortages; others are facing lengthy shipping delays. In turn, making sales and fulfilling orders has become difficult in the short term. It’s understandable if companies are tempted to pull back on advertising... Continue Reading →

Infrastructure Law Requires Marketing Response

The $1 trillion Infrastructure Investment and Jobs Act (H.R. 3684) was signed into law on November 15, 2021. The funding provided through this law will impact an entire ecosystem of domestic manufacturing industries, from contractors and their subcontractors to architects and designers, to machinery and industrial equipment companies, to the companies that create and install... Continue Reading →

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