The Marketing Maven: Industrial Marketing Blog & B2B Marketing Tips

10 Low-Cost Tactics to Market Your Business

With many budgets getting crunched, marketers may need to pay special attention to low-cost marketing tactics that can help their companies. Many of these ideas can be implemented using your current resources and some extra elbow grease in the form of time and hard work. And they can all help raise the visibility of your company and make your overall marketing more effective.

Some of these tactics you may already be doing, others may be new ideas. In either case, make the most of them to achieve marketing benefits with minimal costs.

Promoting your news

While building content for your site is an important optimization strategy; you can't count on content to purely drive traffic.

Justilien Gaspard, an independent consultant who focuses on organic search, has written a series of articles on building newsworthy content. In the this week's article, Create Something Newsworthy, Part 3 -- Promotions he offers tips to promote your content.

He began the series with Create Something Newsworthy -- Branding, Marketing, Links and continued it in his post Create Something Newsworthy, Part 2 -- Testing.  

Listen and Learn: Social Media Provides Direct Feedback

By Mike Nikolich

One of my favorite movies of all time is The Beatles’ classic A Hard Day's Night. Not just because of the music, but because of the writing. There are many memorable scenes and lines. One scene that comes to mind today occurs when George Harrison inadvertently winds up in an office where the company is marketing products to teenagers. The man in charge shows George a photo of their spokesmodel Susan, of whom the company is proud. George quickly bursts that bubble, telling the man that George and his friends “turn down the telly when she comes on and say rude things.”

Ten Tips for Producing Successful Press Releases

Success with press releases involves more than writing your news and distributing it on the newswire or submitting to editors. Press releases are an important component of an integrated marketing program.

Today, some new rules apply to press releases. Editors are extremely busy and you must work to capture their attention.  Your customers and prospects get their news in a variety of ways, and search engines are one of the audiences you are writing for.

Follow these tips to produce a winning press release that helps increase visibility for your company and commands attention from customers and prospects.

Ten Tips for Using Media Mentions

Companies work hard to get press. The public relations professional is always busy: pitching story ideas to the media, cultivating relationships with editors, setting up interviews, writing articles, distributing press releases. In short, helping their company brand stand out, be unique, get noticed.

Writing Winning Press Releases

If managing the details of your company’s marketing campaigns isn't enough, you could be at the computer until well past midnight if you must shoulder the added task of writing a stream of press releases.

Producing successful press releases demands a different skill set. Read “10 Keys to Writing Winning Press Release” for real-world advice, including:

• Writing successful headlines
• Crafting quotations that work
• Determining the best length and timing for your press releases