The Marketing Maven: Industrial Marketing Blog & B2B Marketing Tips

Webinar on How to Drive More Sales in Today's Industrial Marketplace

Sign-up for GlobalSpec's webinar on May 14th entitled How To Drive More Sales in Today's Industrial Marketplace.  

This webinar covers the latest research about how engineering, technical, industrial and manufacturing professionals are finding and specifying products and services in today's economy.  

Some of the things you'll learn:

• Which industrial sectors are least impacted by the economy
• Where to be discovered and influence customers looking for your products and services
• Eight strategies and tactics you should implement in 2009 to find more sales-ready opportunities

There is no doubt this is a challenging environment.  Attend this webinar for insight on how you can find opportunities for success. 

Part II - Hold on to Your Customers in Challenging Times: Survey Customers to Identify Problem Areas

In today's economy retaining and growing your existing customer base is more important than ever.  One key to retaining customers is to measure customer satisfaction. 

Although most marketers would agree that conducting a customer satisfaction survey is beneficial to the company, many do not do it.

Some of the typical reasons companies do not conduct a satisfaction survey are:

• Lack of in-house research expertise
• No money for research
• No time to put it together
• We already talk to our customers all the time through sales and customer support
• I already know what our performance is on many key quality areas like delivery, product quality, order processing
• What we don’t know won’t hurt us – or afraid of what it might uncover

Let me offer some suggestions on how to overcome these objections:

Hold on to Your Customers in Challenging Times: Survey Customers to Identify Problem Areas

In today’s economy retaining and growing your existing customer base is more important than ever.  One key to retaining customers is to measure customer satisfaction.  I recommend that every company assess customer satisfaction on a yearly basis at a minimum.

Some of the key baseline measurements that you should make are:

• Overall customer satisfaction
• Overall value of products/services sold
• Availability/Lead times
• Customer service
• Delivery
• Problem resolution
• Quality
• Sales personnel
• Technical support

2008 Industrial Marketing Insights

Join me on Thursday, April 10 at 2 pm EST for a webinar where I will share research on how your customers are interacting online. 

You'll learn the media prefrences of this audience, their reliance on the internet and how online activity can drive off line action.  You will also find out about the adoption of new social media within the engineering, technical and industrial community.

This is an important webinar for anyone marketing to the industrial sector.  The research will help steer your marketing mix.  You will either walk away confident in what you are doing and better armed to justify it internally, or you will have food for thought on better aligning your mix to the habits of the technical audience.

Marketing Trends in the Industrial Sector

How does your online marketing strategy compare to that of other companies in the industrial sector — like your competitors, for instance?

Learn more by reading “Online Marketing Trends – Industrial Sector,” featuring the results of the second-annual GlobalSpec Industrial Marketing Trends Survey.