Marketing Roundup for January 10, 2014

Here are some of the more insightful and informative blog posts and articles we came across this week. If you have others to share, post them in the comments section below. Happy reading!

5 Top Tips for Content Marketing Success
JeffBullas.com
Will this be year that content is used to build engaged communities rather than as a bullhorn? Either way, follow these tips to stay ahead of the pack.

Is Your B2B Content Tipping the Effort Scale?
Social Media Today
While you may be selling complex equipment and components, that doesn't mean your content should be hard to understand.

Marketing Metrics To Embrace & Ignore
Marketing Land
A blessing and a curse for modern marketers is the access to tons of data. But what metrics are worth tracking? Fortunately there's just one deciding factor.

6 Tips for Promoting Your Great Content with Advertising
Content Marketing Institute
You put a lot of time and effort into your content. Distributing it for free on your blog and through social networks is great. But sometimes paid advertising can ramp up the volume of activity around your content.

5 Marketing Goals to Achieve by 2015
SocialMediopolis
Take the next steps with your inbound marketing efforts and look to attain these goals over the next 12 months.

Why You Should Discuss Content Marketing Strategy Before Tactics
Content Marketing Institute
Have you created a content marketing strategy? If not, not be surprised if your efforts fail.

The Perils and Pearls of Thought Leadership
Social Media Today
To stake out an effective thought leadership position in your industry you may have to move out of your comfort zone and take a few risks.

What are You Actually Trying to Achieve with Video Marketing?
SiliconCloud's Digital Marketing Blog
Good question. For the answer, you need to ask yourself a series of other questions about strategy, goals and expectations.

How Does Your B2B Brand Reflect On Your Buyers?
Marketing Interactions
What does creating emotional connections with buyers really mean in the B2B world? And does your brand carry its weight in building those relationships?

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