Positioning your company as a thought leader establishes credibility and positions you as a trusted advisor and partner - benefits beyond what a marketing or advertising program can deliver on its own. And while thought leadership is not a strategic objective on its own, it can certainly support other objectives such as lead generation, growth of market share, increase of share price—or all of these.
But just what does becoming a thought leader mean? It’s more than just a buzzword - thought leadership means having a reputation in the market as a company with unique, innovative, and important ideas about your industry, the forces shaping it, the challenges confronting it, and the future awaiting it.
To get started, you’ll need to develop a unique point of view for your company – one that will be new, relevant, valid, and practical. A point of view that meets these criteria and that brings something new to the discussion will motivate people to follow you and take actions that you recommend.
If you'd like to learn more about how to develop a successful strategy for becoming a thought leader in your market space, download "How to Become an Industry Leader in the Online Era," a complimentary white paper from GlobalSpec. This paper provides insight into establishing a thought leadership position, and answers the following questions:
- What exactly does it mean to be a thought leader?
- How does your company gain - and sustain - a thought leadership position?
- What tactics will help you become a thought leader in the online era?
You'll also get a checklist of seven questions to help you determine your company's thought leadership point of view. Download your complimentary copy now.
Have you already taken steps to becoming a thought leader? How did you accomplish this? What are some of the benefits you've experienced as a result? Share your story with us!