With most companies feeling the impact of challenging economic and
market conditions, it’s more important than ever to have a good
marketing plan going into 2009 — one that can produce results, even if
you are working with finite resources.
Continue reading "2009 Planning: 10 Questions to Ask — and Answer" »
One of the top objectives for your Web site is to capture qualified
leads for your sales team. But simply having a Web site won’t help you
generate leads; you need to follow a disciplined approach to driving
qualified prospects to your Web site and motivating them to contact you.
Continue reading "Capture More Leads on Your Web Site" »
In a recent issue of the Marketing Maven, we explored the role that
social media should have in your marketing mix. Our conclusion?
Although you may not be using social media as part of your online
marketing strategy right now, it makes sense to gain a better
understanding of it and how you might effectively use it in the future.
Continue reading "Social Networking for the Industrial Marketer: What’s in it for Me?" »
