An integrated marketing campaign takes advantage of multiple online and offline media, resources, and customer touch points to achieve specific marketing objectives. Whether your objectives are lead generation, branding and awareness, lead nurturing, or customer cross-selling and up-selling, an integrated campaign will create a whole that’s greater and more effective than the sum of its parts, and help you achieve your objectives faster and more efficiently.
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Link popularity is a search engine optimization technique designed to improve the rank of your Web pages on search engine results. It measures the quantity and quality of other Web sites that link to yours and is an important strategy for marketers to increase the visibility of their Web pages on search engines.
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No matter how well integrated Sales and Marketing are in an organization you’ll probably still find the typical complaints from both sides. Sales will say that Marketing isn’t close enough to the business and doesn’t really understand what sales does/needs/wants. “Marketing never seems to be working on anything I need,” or “I don’t know what they do in that ivory tower but I wish they’d do this.”
On the other side of the fence, Marketing is saying, “Sales doesn’t pay attention to any of the programs/tools/information that we put out there for them. They don’t listen and ask the same questions over and over. They don’t follow up on leads. They don’t understand that there is a bigger picture and everything marketing does isn’t for the short-term sale.”
Both sides hit on some truths; neither side is wrong.
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