The Marketing Maven: Industrial Marketing Blog & B2B Marketing Tips

Five Action Items to Improve E-mail Marketing

Do you need an effective way to market to and communicate with customers and prospects? Use e-mail. It’s cheaper and faster than traditional forms of marketing. You can track the results of e-mails almost from the moment you send them out. And surveys show that e-mail is the preferred way for engineering, technical and industrial professionals to communicate with manufacturers, suppliers and service providers.

How to Get Marketing Collateral on your Web Site

Whether printed or online, marketing collateral is important for communicating with your customers and prospects. However, print and online media don’t always mesh well, and those pretty printed brochures you have may not look as good or be as usable when you put them on your Web site.

Stop Driving Traffic, Start Capturing Leads

It’s time to re-frame the concept of driving traffic to your Web site. What is traffic, anyway, other than a bunch of anonymous vehicles, people or things moving from one place to another? Or - in the case of the Web - clicking from one place to another. And that’s the problem: if you focus on driving traffic, you end up with anonymous clicks.

Nigerian Email Scam Meets the Mob

I’m a big fan of Nigerian email scam.  I love the tragic background story that accompanies each email request for money. Rarely do I receive any of these emails anymore.  Either our corporate spam filters are really working, or Nigerian email scam has fallen out of fashion.

But today I received another scam email that took the Nigerian concept to a whole new level.  The scam was that a "hit" had been put on me and the sender could prevent my impending death if I sent money.

Surviving Webinar Disasters

We host a webinar twice a month that gives an overview of how GlobalSpec can help suppliers in the industrial space better target an audience of engineering, industrial and technical professions, generate high quality leads and build brand.

Last week the presenter was unable to login to the meeting from a remote location at the last minute. The marketing manager hosting the event made a frantic search for some of the back-up speakers in the office but came up short so she gave the webinar herself. She was able to because she had created the presentation and was familiar with the content. We had another webinar where our second speaker had a power outage in their home office and lost the phone land line.