How does your online marketing strategy compare to that of other companies in the industrial sector — like your competitors, for instance?
Learn more by reading “Online Marketing Trends – Industrial Sector,” featuring the results of the second-annual GlobalSpec Industrial Marketing Trends Survey.
How does your online marketing strategy compare to that of other companies in the industrial sector — like your competitors, for instance? Thanks to the second annual GlobalSpec Industrial Marketing Trends Survey, here are the answers.
Online Marketing Budgets Grow
The first thing to know is that new customer acquisition is both the biggest marketing
challenge and the primary marketing goal for companies in the industrial sector.
With challenges and priorities lining up like this, the majority of companies are allocating more money to marketing and a greater percentage to online marketing, indicating they are willing to invest to meet their challenges and achieve their goals. The reverse of this is also likely true: companies that lag behind in marketing spend may start finding themselves at a competitive disadvantage.
Sixty-one percent of companies stated that online marketing will command a greater portion of their marketing budget in 2007 than it did in 2006, and many companies are spending at least one third of their marketing budget online. There are two key drivers behind this trend. First, the gap is beginning to close between where companies are advertising and where engineering, technical, and industrial professionals search for products and suppliers. With more than 90 percent of the industrial community now using the Internet to find components and suppliers, companies are shifting more of their marketing resources online to capture these prospects.
More Online Channels Available
The second driver of the trend toward a greater percentage of marketing budgets
allocated online is the growth of that medium. The number of available online
marketing channels is growing. These channels are also maturing and delivering
results. Current GlobalSpec clients report that three of their top four sources
for quality leads are online: their company Web sites, GlobalSpec, and e-mail
marketing.
Other online marketing channels that may not have been fully developed or refined a few years ago are now robust and effective. Companies are increasing or maintaining investments in search engine optimization, online directories and Web sites, e-newsletter advertising, paid traffic on search engines, and banner advertising on individual Web sites as well as on banner ad networks.
Banner ad networks are a good example of the growth and maturity of online marketing channels. A banner ad network serves up banners to many Web sites that are part of an advertising network. In the past, banner ad network options for industrial marketers were limited due to the consumer or broad business-to-business focus of the networks.
Today vertical banner ad networks that consist only of those Web sites that cater to a specific target audience or market segment are on the rise, enabling advertisers to better reach their ideal customer. GlobalSpec's Industrial Ad Network is an example of a banner ad network that targets only the manufacturing, engineering, industrial, and technical buyer, allowing marketers to better expand their reach to customers and prospects.
Online Media That Hasn't Caught On
We're not saying that every online marketing option today is a viable, fast-growing
channel for the industrial sector. Social media such as blogs and podcasts have
yet to gain a lot of momentum in this sector. Very few respondents to the GlobalSpec
Industrial Marketing Trends Survey used podcasts and blogs in 2006, and fewer
than 10 percent stated they will increase their use of these mediums in 2007.
Unless you're the early adopter type, you might want to monitor the trends in
these media before jumping in.
Yet the trend toward more online marketing will continue. A greater proportion of marketing budgets are invested online. More online channels are now available to marketers. Your customer and prospect base has almost universally adopted online as their preferred means of communication. And online programs deliver measurable results.
We invite you to download the white paper "GlobalSpec Industrial Marketing Trends Survey" featuring the results in chart and graph form, key takeaways and recommendations to help you achieve your goals through online marketing. Download the white paper.
Marketing trends in the industrial sector is very beneficial thins.So i think every person are use in Internet marketing.
Posted by: Internet marketing | April 01, 2008 at 05:11 AM